Travel inspired Lifestyle

Patricia Nash creates collections of bags, shoes and jewelry for women and men, inspired by travels and fond memories of cherished people and places.I lead UX, design, and art direction of content for the entire site as well as emails, social, and digital marketing.

Design, UX and Art Direction

As part of our incremental redesign approach we introduced new homepage and navigation designs, giving an immediate lift to the site’s look & feel. We then moved on to the product listing pages, adding smart filters and relevant brand content alongside products. The product detail pages take discovery to new heights with beautiful imagery, descriptive language, and abundant specs.

Marketing Campaings

We carefully strategized and created a robust digital marketing program.  Our work on social, emails, banners and performance marketing strategies has helped promote the new, elevated Patricia Nash.